L’oreal Serie Expert products by type:
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L’Oreal Serie Expert Vitamino Color. Beautiful color needs extra care and protection. Vitamino Color helps to prevent color loss thanks to the double-locking system with Incell Hydro-Resist. This dual action formula not only gives advanced color protection but also ensures longer-lasting radiance

L’Oreal Serie Expert Absalute Repair. This tripe action program deeply repairs and nourishes very damaged or over-processed hair. AHA Lipid Guard and Neofibrine work together to strengthen the very heart of the hair, providing deep down repair and surface revitalisation.

L’Oreal Serie Expert Intense Repair. The unique Cuti Liss system gives deep nourishment to dry hair where it needs it most and ensures supple and radiant results

L'oreal Serie Expert Shine Blonde. Shine Blondes unique Ceraflash technology neutralises unwanted yellow tones, protects colour and adds shine to all types of blonde

L'oreal Serie Expert Lumino Contrast.Emphasise your highlights with the Lumino Contrast range. The Nutriceride technology, a unique combination of ceramides and nutritive oils, targets the most sensitised areas of the hair and condition without weighing it down.

A total haircare system targeted to smooth and nourish dry and frizzy hair. The Cera Liss technology in Liss Ultime nourishes and revitalises dry, frizzy hair whilst controlling excessive volume and unruly curls

Especially formulated to boost the volume, softness and shine of fine delicate hair. The Nutritex technology in all Volume Expand products adds volume at the roots while also strengthening and nourishing the lengths and ends of fine hair

Haircare products specifically formulated for curly hair. Nutripulse technology restores bounce and definition to naturally or professionally curled hair, leaving hair nourished with fantastic shine

The detox and control range offers personalised solutions to treat scalp imbalances effectively and maintain your hair and scalp in perfect condition.

Nourish and replenish weakened, brittle dry hair with this two step Force Vector programme. Hair is left soft, silky and shiny

Presents generation styling haircare designed specifically for men to create unique, tailored looks.

L'oreal Serie Expert Solar Sublime. Hair colour can fade; hair can become dry and straw like. Salt water and chlorine can also build up in the hair and will dry out the hair.